Everything for a Reason
What we do for clients
- Assess Your Brand
- Test Lead Generation
- Review Touchpoints
- Build a Tech Stack
- Analyze the Sales Funnel
- Design & Track Metrics
1. Assess the Brand
Creative content is the heart of a brand.
An assessment of the brand’s messaging, visuals and user experience provides insights about how it’s perceived.- Identify how the brand is currently expressed
- Understand how it is positioned in the industry
- Determine who the target audience is and what their preferences are
- Determine the value the brand represents
![](https://ratiomarketing.ca/wp-content/uploads/2022/09/Ratio_Marketing-website-siz-areas-1.jpg)
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2. Test Lead Generation
Leads come from a variety of sources.
By analyzing the data, we can tell at which point a user is entering the marketing funnel and how to motivate them to take action. Starting with a small budget we test different channels to see what works best.- Split testing determines which of two variables performs better
- Identify specific lead generation factors
- Data helps determine a winning option in a short period of time
3. Review Touchpoints
The omni-channel marketing strategy incorporates multiple touchpoints in the buyer’s journey.
At each touchpoint, the user should encounter a consistent and seamless experience with the brand. For example:
- Awareness (display ads, search ads & social media)
- Interest and Consideration (gated content & retargeting ads)
- Action (SEO & remarketing)
- Loyalty (ongoing social and digital marketing)
Touchpoints along the buyer’s journey should be reviewed regularly to assess the effectiveness of both micro and macro conversions.
![](https://ratiomarketing.ca/wp-content/uploads/2022/09/Ratio_Marketing-website-siz-areas5.jpg)
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4. Build Tech Stack
A challenge for today’s marketer is that there is rarely one platform that can provide an end-to-end business solution.
- Identify how/where users interact with your brand
- Assess each platform to identify gaps in the user process from awareness to taking action
- Data stored in each app can be used to track the user experiences and conversion points
- Stitch technologies together to provide a wholistic view of what inspires users to engage with a brand and ultimately become a brand advocate
5. Analyze the Sales Funnel
A sales funnel is the process a user goes through to becoming a customer.
Funnels help understand what buyers are thinking and doing at each stage of their purchasing journey.- Top: creating campaigns to draw attention to a brand
- Middle: remarketing opportunities to keep the brand in front of the user
- Bottom: user gets motivated to make a decision and convert
- Loyalty comes after conversion (buyer likes your product and shares the brand’s value with others)
![](https://ratiomarketing.ca/wp-content/uploads/2022/09/Ratio_Marketing-website-siz-areas2-1.jpg)
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6. Design and Track Metrics
There is no better way to optimize marketing expenditures than by analyzing data.
You need a framework to ensure the right metrics are being tracked.- Key Performance Indicators (KPIs) demonstrate business growth goals
- Marketing objectives are aligned with stages of the funnel
- Tactics are defined with an omni-channel strategy in mind
- Leading metrics determine whether tactics are working
We can customize a package to suit your needs Tell Us More
Serving North Amercia
Marketing Solutions Across a Range of industries
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Ratio Marketing Inc. works with your business to navigate the digital marketing environment.
We use the power obtained from data to create relevant online customer-centric experiences.
Strategy
It is the basis of designing programs to grow a business.
results
- Clients in Canada and the U.S.
- Experience launching new products
- Tapping into new markets & expanding market share
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Our Most Popular Services
I have been working with Ratio Marketing for the past year. I would highly recommend their services. They have gone above and beyond their initial contract with me. They have helped me get a basic understanding of how marketing works and taught me how to do my own marketing so I can be in control. They are always emailing me with new and interesting articles that will help me with my marketing endeavors. If you are a small business and need help with your marketing, you should call Ratio Marketing. You won’t be disappointed.
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Digital Marketing Strategic Planning
I did the marketing snapshot with Ratio Marketing and I couldn’t be happier. Their commitment to pursuing the right strategy was appreciated. The report I received gave me the tools for planning my next year and beyond. I would not hesitate to recommend this to anyone needing marketing direction for their company no matter what size.
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The Marketing Snapshot
Ratio Marketing’s methodology worked to provide evidence for pricing of a set of packaged products. The results were presented to venture capitalists and investors which successfully gained funding for the product distribution within North America.
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Research Reports
resources for businesses
Digital Marketing tips & tricks
![Ratio Marketing blog images Digital Marketing strategy](https://ratiomarketing.ca/wp-content/uploads/2022/08/Ratio_Marketing-blog-images-Digital-Marketing-strategy-770x635.jpg)
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