SEM and SEO Strategies
As a marketing strategist, I often get asked to explain the acronyms that are used in the digital world. A couple of the terms that can be the most confusing are SEM and SEO. In this article, I’m going to…
Retargeting vs. Remarketing Strategies
I have been renovating my home ever since I bought it. I’m at the point now where I’m buying those final touches: the accents pieces known as décor. The next purchase was a lamp that would suit the corner of…